Zara Pestel - 2804 Words

Key Elements Which Will Determine Zara’s Profit Growth in the Next Three To Five Years Introduction Zara is a Spanish company that starts its business as a clothing manufacturer. It started to grow from a small company over the decades until it possesses few factories that allocate their products to other countries. Zara crosses over the border of its own country, Spain and could be found in upscale locations in the cities like Europe, United States, Middle East, and Asia. Zara has its system of 1603 stores in 78 countries. Its stores are located at high-ended places in the worlds major capitals, which target at upper-middle level people (INDITEX, n.d.). We have discovered a few factors in the macro-environment which we believe they will†¦show more content†¦The fur and leather sold at the Zara are extracted from the animal farms; hence no wild life animals are sacrificed in the production of Zara products. d. Customers Demand For Greener Products The technology used in producing the garment enables the garment to be free from pesticides, chemicals and bleach therefore it protect the customer. Zara’s cotton is more environmental friendly than other standard cotton. They use organic cotton in their production because non-organic cotton is considered to be one of the heaviest pollutants in the world. There are many chemicals used in non-organic cotton; produce one cotton tee it would require 150ml of potentially deadly pesticides. Organic cotton is made without pesticides and safer than other cotton. Nowadays, there is trend towards environmentally-friendly and organic products. This is not only in edible industry but also in fashion or clothing industry especially for those famous brands. Therefore, Zara promotes their organic cotton tee and having one eco-friendly store in Rome. This is one of the strengths which will attract both potential and current customers to support the brand. 3. Social Factors e. Zara’s Strategies Side By Side With Demographic Changes In the future, Zara’s marketing trends is to broaden their target customers who are educated, young, and fashion lover or price-sensitive. According to United Nations (2011), total population in the world has been growing rapidly from 1950 to 2010Show MoreRelatedZara marketing plan2438 Words   |  10 Pages INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara, and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces, and the identification of key issues facing the organization arising out of the audit 2. The explanation ofRead MoreH M : The World s Third Biggest Fashion Retailer979 Words   |  4 Pages1947(ThisisMoney, 2015). This essay will demonstrate in terms of the Porter’s â€Å"Five Forces of competition Analysis† with the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and a briefly recommendation. These factors will discuss in turn. The PESTEL analysis will be append in this essay. Five Forces of Competition Analysis The Threat of Entry As the suppliers are easy to find for clothing retail industry and most of the clothing production is outsourced (Youell, 2013), the risk of entering theRead MoreThe Supply Chain Management And Logistics Of Fashion Retailer Essay2114 Words   |  9 Pagesfashion retailer, Zara, to boost customer value. The concept of sustainability and competitive advantage is considered with other business models and compared with successful and unsuccessful company. The study is compared with the supply chain management and business strategies of Zara with Dell and Zara with Myers. Introduction Zara was founded and established 1975 by Spanish born Amancio Ortega Gaona. The actual store dealt with the products of the manufacturing company Zara, was an outlet forRead Moreheypih Essay2506 Words   |  11 Pagescritical strategic issue confronting HM? Explain your answer by drawing on relevant topics in Strategic Management The most critical strategic issue that HM needs to confront is the declining market position in relation to the rapid expansion of Zara and other fashion retailers. Hennes and Maurtiz, or also known for short as HM, is a big billion dollar Swedish fashion company which engages in designing and retailing fashion products from cosmetics, footwear and accessories for men, women andRead MoreStrategic Management At Uniqlo And Zara Vs. World Of Fashion Retailing1954 Words   |  8 Pageshttp://racked.com/archives/2014/04/08/uniqlo-piece.php * http://retail.economictimes.indiatimes.com/re-tales/Uniqlo-vs-Zara-vs-H-M-vs-the-world-of-fashion-retailing/91 http://www.fashionunited.co.uk/fashion-news/design/uniqlos-european-expansion-has-competitors-worried-2013112619191 PDF- not yet referenced http://ivythesis.typepad.com/term_paper_topics/2010/09/strategic-management-at-uniqlo.html - PESTEL, porters 5 http://www.theaustralian.com.au/business/tadashi-has-local-expansion-in-store-for-uniqlo/story-e6frg8zx-1226885720429Read MoreCase Study: HM in Fast Fashion: Continued Success. Essay3141 Words   |  13 Pagesgrowing market. Despite the countries mentioned before, South America, Latvia, Indonesia, Bulgaria and Thailand will be involved (Regnà ©r and Yildiz, 2014). In this report, values and culture of HM will be clarified at the beginning. Following that, PESTEL, Porter’s five forces, and VRIO analysis will be elaborated. Three new strategies will be tested and one relatively appropriate strategy will be used to make action plan. 2. Values and culture Corporate values are ‘the operating philosophies orRead MoreAirline and Zara2455 Words   |  10 PagesIntroduction Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. According to its official website, Zara treated the customer as the heart of unique business model. Ryanair is one of the world’s favorite airlines operating over 1,500 flights per day from 51 bases on 1,500 low fare routes across 28 countries, connecting over 168 destinations. Zara and Ryanair have been a great success in their own industry. BothRead MoreThe Supply Chain Management And Logistics Of Fashion Retailer2264 Words   |  10 Pagesfashion retailer, Zara, to boost customer value. The concept of sustainability and competitive advantage is considered with other business models and compared with successful and unsuccessful company. The study is compared with the supply chain management and business strategies of Zara with Dell and Zara with Myers. Introduction Zara was founded and established 1975 by Spanish born Amancio Ortega Gaona. The actual store dealt with the products of the manufacturing company Zara, was an outlet forRead MoreZara vs. Uniqlo Essay6859 Words   |  28 Pages       ZARA vs. UNIQLO Team   J:    Bingbing   Ge    Lei   Du    Sophia   Maduka    Salman   Syed   Azim    Thanadol   Boonyaviwat    Tanya   Goel    1           Index Content Page Number Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 4 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Competitive Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Strategic Groups†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 ZARA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreExpansion of the Spanish Clothing Retailer Zara in5051 Words   |  21 PagesExpansion of the Spanish clothing retailer Zara in India Executive Summary   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The main goal of this report is to analyze the environment how Zara wil be marketed and launched in India. Analysis shows that the main problem of the product is to in terms of making the target market know the existence of the product in the country and the competition of the current clothing lines available in the market.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to solve such complexities, the solution is to implement strategic